Believe It All / Sunfruits
You want to ask me my ideal project? Well you may have just found it.
That feels like such a New Yorker headline, but whatever - this clip really hits me in all the right places. Getting to Direct something like this puts me into my best focus & creative mindset.
The Sunfruits are a killer Melbourne band I’ve done a few things with before, but never a clip like this, so getting the chance to work with them on their new release has been just a dream puppy. Also a good song (check it out).
‘Believe It All’ is a concept bought to me by the band, which I then developed and worked into the world I wanted to see: from falling into a poster to the lead singer (played by the stunner Our Carlson) transforming into a golden star…but not too many spoilers.
Alongside me I had cinematographer Scott Pope who really stuck with me through pre-production and bought so much into the project. His ability to capture the handheld look bought me new love for the style.
Releasing across Rage, MTV and Music Feeds, I really dig this new song from the band & hope you also DIG this music video. Get fruity.
BAND: Sunfruits
LEAD: Our Carlson
DIRECTED & EDITED: Jack Ralph
PRODUCED: Lawrence Phelan
DOP: Scott Pope
2nd AC: Bailey Quinn
ART DEPARTMENT: Gemma Baker
GAFFER: Frank Healy Wood
Get your fix of BELIEVE IT ALL here.